Girls' Generation to promote Gangnam

Girls' Generation to promote Gangnam

Promotional poster of Gamgnam featuring Girls’ Generation By Kim Rahn Girls’ Generation will become publicity ambassadors for Gangnam in southern Seoul. The district said Monday it will appoint the popular hallyu group to promote the region, with the appointment ceremony at the ward office at 3 p.m. Wednesday. Besides the girl group, six celebrities have already taken the honorary ambassador posts ― singer Rain, actor Park Joong-hoon, actress Kong Hyun-joo, TV personalities Christina Confalonieri and Ha Il (Robert Holley) and speed skater Lee Sang-hwa. “We aim to promote Gangnam as a ‘Mecca of hallyu tourism’ and Girls’ Generation, who are leading the Korean wave not only in Asia but also in America and Europe, will help us attain the goal,” a ward official said. Girls’ Generation will promote Gangnam on posters and electric signs to be set up at Incheon International Airport and major subway stations where foreign tourists gather. The ward office plans to appoint boy band Super Junior as publicity ambassadors as well in April. Last October, the district held a concert named “Hallyu Festival” where Rain gave a free performance on the street in front of COEX, attracting thousands of domestic and foreign fans. “We will hold the festival again in September or October. Who will perform hasn’t been decided yet. We also plan to develop a tour around the entertainment agencies in Gangnam which manage many more hallyu stars as well as Girls’ Generation and Super Junior,” the official said.