LGE tops U.S. drum washer market

LG Electronics Inc., South Korea’s leading consumer electronics maker, remained the top seller of drum washing machines in the U.S. market for the fifth straight year in 2011, a market researcher said Sunday.

LG Electronics dominated the U.S. drum washer market last year in terms of sales, number of products sold and market share, according to Stevenson Company.

By sales, LG Electronics claimed a 20.7 percent share of the U.S. drum washer market, outstripping Samsung Electronics Co.’s 17.4 percent and Whirlpool’s 16 percent.

An LG official explains the company’s drum washer to a visitor at the 2012 Consumer Electronics Show in Las Vegas in January. (Yonhap News)

LG Electronics attributed its dominance of the U.S. drum washer market the high competitive edge of its products.

“Our success in the U.S. market can be attributed to the competitiveness of our products that use core technologies differentiated from our competitors,” said Jo Seong-jin, vice president of LG’s washing machine business.

LG Electronics will ramp up efforts to further expand its dominance of the U.S. drum washer market, he added.

LG Electronics is the flagship of LG Group, one of South Korea’s leading conglomerates, and the world’s third-largest handset maker.

(Yonhap News)