Published : 2013-02-06 09:53
Updated : 2013-02-06 09:53
Updated : 2013-02-06 09:53
Samsung Electronics Co., the world's top smartphone maker, unseated rival Apple Inc. in an index measuring brand loyalty of smartphone users on the iPhone maker's home turf, data showed Tuesday.
Samsung stole the No. 1 spot from the iPhone maker in an annual customer loyalty engagement survey of 49,000 Americans by New York-based market researcher Brand Keys.
The annual survey, in its 17th year, covers 400 brands across various industries, ranging from cars to luxury cosmetics.
Apple ranked second, followed by South Korean handset maker LG Electronics Inc. Nokia Corp. and Sony Corp. tied in fourth place.
Apple also saw its market clout decline in the tablet computer segment. The iPad maker's ranking fell one notch to second place on par with Samsung. Amazon.com Inc. took the lead.
The two smartphone rivals both ranked first in the laptop sector, surpassing Asian brands such as ASUS, Sony and Toshiba, according to the index.
Samsung and Apple have been squaring off in patent tussles in courts around the world as they battle to gain dominance in the lucrative smartphone market.
In 2012, Samsung shipped 215.8 million smartphones, claiming 39.6 percent of the market. Apple came in a distant second with sales of 136.8 million units and a 25.1 percent market share, according to the data by researcher International Data Corp. (Yonhap News)
Samsung stole the No. 1 spot from the iPhone maker in an annual customer loyalty engagement survey of 49,000 Americans by New York-based market researcher Brand Keys.
The annual survey, in its 17th year, covers 400 brands across various industries, ranging from cars to luxury cosmetics.
Apple ranked second, followed by South Korean handset maker LG Electronics Inc. Nokia Corp. and Sony Corp. tied in fourth place.
Apple also saw its market clout decline in the tablet computer segment. The iPad maker's ranking fell one notch to second place on par with Samsung. Amazon.com Inc. took the lead.
The two smartphone rivals both ranked first in the laptop sector, surpassing Asian brands such as ASUS, Sony and Toshiba, according to the index.
Samsung and Apple have been squaring off in patent tussles in courts around the world as they battle to gain dominance in the lucrative smartphone market.
In 2012, Samsung shipped 215.8 million smartphones, claiming 39.6 percent of the market. Apple came in a distant second with sales of 136.8 million units and a 25.1 percent market share, according to the data by researcher International Data Corp. (Yonhap News)
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